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With the introduction of the first Grand Cherokee, Jeep defined and designed the luxury sport utility car (SUV) marketplace, but in spite of this grand tradition the model is at present experiencing some difficulties. Jeep not only defined what an SUV was, it was the SUV market in the USA with the inception of the Cherokee and later on Grand Cherokee. This is no longer the case. The growing list of powerful competitors has intensified, and along with high fuel costs, this has lead to some serious challenges to Chrysler in spite of Jeeps combination of legendary 4x4 capabilities, on and off-road refinements, and technological innovations.

The Jeep Grand Cherokee was one of the pioneering SUVs that ushered in the contemporary SUV market place in the early 1990s. When it debuted, the Grand Cherokee represented a larger and far more refined version of Jeep's smaller but popular Cherokee. The company's designers wanted the Grand Cherokee it to be maneuverable adequate for city driving, roomy sufficient for the whole household, stylish enough to take out on the town and rugged adequate to reach these remote camping locations. The Grand Cherokee surely met all of these specifications and, we really feel that Jeep continues with this tradition in its current Grand Cherokee version.

The 2005/2006 version of the Grand Cherokee, which is the models 3rd generation, is a single of the best SUVs made, and as a single critic place it arguably the most desirable. With some of the excellent accessible functions of full-time four-wheel drive, independent front suspension, rack and pinion steering, a five-speed transmission, and an offered 5.7-Liter HEMI V-eight with MDS, which deactivates up to 8 cylinders when not required for better gas mileage efficiency, the Grand Cherokee is featured packed. Security attributes include Electronic Stability Plan, SmartBeam headlamps that automatically and speedily adjust high-beam brightness and intensity, All-Speed Traction Manage System, and advanced multi-stage air bags with an Occupant Classification Technique. The look and really feel of the physique was also updated to give it an edgy angular appear, which looks new and modern even though retaining that Grand Cherokee style with the well-known 7-slot Jeep grille. Chrysler also gave the Grand Cherokee an updated suspension technique that delivers greater corning turning performance and a tighter turning radius.

In spite of these top-of-the-line features, Grand Cherokee sales in the USA for 2006 (ending December 31, 2006) had been 139,148 units, which were down from 213,584 in 2005. This represents a decline of 35%. Jeeps smaller SUV, the Liberty, also saw its numbers drop drastically in 2006 with unit sales of 133,557 versus unit sales of 166,883 for 2005, a 20% decline. Even though it doesnt necessarily make Chrysler feel any greater, they were not alone in decreased sales in the SUV segment. Other USA auto producers also knowledgeable declines. Ford seasoned a 25% drop in its SUV sales for the USA, while GMs truck sales had been down 9.6% (2,499,269 for 2006 versus 2,765,809) (comprehensive efficiency reports for GMs SUVs was not obtainable). The decline in SUV sales, especially mid-range models, was impacted by the dramatic price tag increases in gasoline throughout 2006. This along with luxury SUV models by BMW, Lexus, Mercedes, and Porshe, and mid-priced SUVs by Mitsubishi, Toyota and others experiencing a surge in recognition is making a sizable challenge to Chrysler. With its excellent attributes, Jeep tradition, and the Daimler-Chrysler technology behind it, we look for the Grand Cherokee to make a strong return in the future. --------------------------- Bloco de notas


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